1｜Introduction

2 | Increase in the EU and US Region

3 | Increase in the Asia Region

4 | Impact on the Second-Hand Market

5 | Ones Vintage Hermès Trading

 

 

1｜Introduction

Hermès began raising prices in early 2025 in Europe and the United States. They have already increased prices in Europe, with the United States also seeing a certain percentage increase. In Europe, the prices of Hermès handbags have risen by 3-8%, and the United States is now also affected by the new higher price tags, with prices expected to increase by around 6% or more. This indicates that the Asian region will also follow suit shortly, with price adjustments in the mainland expected to be between 7% and 12%.

2 | Increase in the EU and US Region

Here are some popular Hermès Birkin and Kelly models with their price increases in the United States in 2025:

The prices of the most popular Birkin and Kelly bags have increased more in the United States than in Europe. However, the Hermès handbag in Clemance leather - Mini Evelyne 16, saw the largest price increase in Europe. The price of the Evelyne 16 has increased by 8.4% compared to 2024, reaching 1,800 euros.

Hermès has raised the prices of the most popular Togo leather Birkin 25 and Birkin 30. In the United States, the price of the Togo leather Birkin 25 is now $12,100, up 6% from 2024 and 29% from 2016. The price of the Birkin 30 is $13,300, up 6% from 2024 and 22% from 2016. In Europe, the price of the Togo leather Birkin 30 is 9,800 euros, up 4% from 2024 and 40% from 2016.

Additionally, the popular Kelly bags in the United States and Europe will also have higher prices. The Epsom leather Mini Kelly 20 is now priced at 10,000 euros, up 6% from 2024 and 18% from 2022. The Kelly 25 Togo Retourne model is now priced at $12,000, up 6% from 2024 and 28% from 2019. In Europe, the Kelly 25 Togo Retourne model is now priced at 8,950 euros, a 4% increase since 2024. These numbers show that the prices of Hermès bags have seen significant growth since 2016.

 

3 | Increase in the Asia Region

Hermès China spokesperson has confirmed the related news and stated that specific adjustments will be made based on individual store conditions. The price of the classic Birkin 25 may exceed 100,000 RMB.

The following are some popular Hermès models in China in 2025 and their price increases:

(The Hong Kong dollar prices shown in the table are not official prices, but approximate values converted from RMB.)

 

4 | Impact on the Second-Hand Market

Although the global luxury goods market showed signs of weakness in 2024, affecting auction prices, the prices of the most popular Hermès handbags in good condition in the second-hand market usually exceed those in boutiques. Despite the impact of retail price increases on second-hand market prices, the high premiums on Birkin and Kelly bags typically help maintain stable second-hand market prices over the past 2-3 years.

In the Sotheby's auction market, the price of a perfect Togo leather Birkin 25 or Birkin 30 bag has been hovering around $28,000 to $30,000. If Hermès continues to raise prices annually and the retail price of a Birkin 30 or Birkin 25 approaches $20,000, it is expected that resale prices will also rise to a similar level. While demand for platinum bags still exceeds supply in retail stores, it is unclear whether the 2x premium in the second-hand market will persist in the long term. Although we have not seen other luxury bag brands directly competing with Hermès in terms of second-hand market price premiums, it is currently unclear whether Birkins will continue to be sold at prices exceeding twice the original retail price.

The prices of leather Hermès Mini Kelly bags remain unchanged, ranging from $33,000 to $28,000. The new Hermès Kelly Pochette bags in stores feature popular neutral or new soft hues and are priced at around $30,000, more than 4.5 times the boutique price. The retail price premium for Mini Kelly bags remains the second highest, and even with recent price increases, the most popular Hermès Mini Kelly bags are still sold at around 3 times the retail price. Leather Hermès Kelly 25 and Kelly 28 bags continue to be priced at around $30,000 to $26,000, approximately 2.5 times the original boutique price, similar to the premium on leather Birkin bags.
 

5 | Ones Vintage Hermès Trading

Ones Vintage focuses on providing high-quality second-hand Hermès handbags with professional certification capabilities and an understanding of market price fluctuations and premiums. They assess and price their inventory based on current market conditions, offering products that meet market demand and value to customers.

Ones Vintage carefully selects high-quality second-hand Hermès items, ensuring that customers receive products in good condition. This is particularly attractive to customers who are looking to purchase well-maintained luxury items at more affordable prices. Additionally, Ones Vintage holds rare or limited edition Hermès items in their inventory that may be difficult to find elsewhere, giving customers the opportunity to acquire unique products.

Trading Hermès items with Ones Vintage allows customers to obtain items at a more valuable price compared to purchasing brand new items, making luxury goods more accessible. At the same time, choosing second-hand Hermès items through Ones Vintage contributes to sustainability by giving these luxury items a second life. Ones Vintage also provides a seamless and convenient trading experience, allowing customers to easily complete transactions.